Jordi Torras

I have worked in Artificial Intelligence for almost twenty years and believe in its power. Now I help companies and founders make AI work effectively for their businesses and products.

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About me

Nice to meet you!

Welcome to the world of AI innovation.

I've been an AI entrepreneur for nearly two decades, and I am passionate about the transformative potential of artificial intelligence. I advise a range of companies and founders on how to make the best use of AI in their businesses or products.

Helping business and enterpreneurs

Let's talk and explore the endless opportunities of AI.

If you are a potential user of AI products or a founder looking to incorporate AI into your product, I'd be happy to help you think through the issues and possibilities.

My story

It is the story of a serial AI entrepreneur.

In 2026, I founded Guanta, a company focused on helping organizations move from AI usage to measurable outcomes through agent-driven workflows.

Teaching AI to Business Leaders

Educating the next generation of AI leaders.

I currently serve as Director of the Artificial Intelligence for Business program at EADA Business School and ADEN International Business School, where I help executives and professionals understand and apply AI to real-world business challenges. My focus is on bridging the gap between cutting-edge technology and business strategy.

Endeavor Entrepreneur

Recognized for scaling innovation with global impact.

I was honored to be selected as an Endeavor Entrepreneur, joining a global network of founders who are building high-impact companies. Endeavor’s support has been instrumental in scaling my ventures, expanding internationally, and connecting with world-class mentors, investors, and peers who share a vision of entrepreneurship as a force for economic growth and positive change.

More stuff

Work hard and play hard!

I have an AI and Computer Science degree from the University of Barcelona (UAB) and an MBA with the Euro*MBA consortium. I split my time between the US and Europe.

Fun fact: I play bass guitar in a blues band!

Services

Consulting

As a strategic part of your team, me and my team will help you with analysis, development, and integration to ensure your AI project is successful.

Training

We will train your teams on Generative AI and all the use cases where it can be applied, so your organization will be self-sufficient and ready to innovate in record time.

Project Management

We will coordinate tasks, manage risks, help you allocate resources, and ensure effective internal communication from the initial use-case definition to successful project completion in production.

Implementation

Our implementation service ensures seamless integration of AI solutions into your infrastructure, leveraging our expertise for efficient execution and minimal disruption.

Strategy

Craft a robust AI strategy aligned with your business goals, leveraging our deep industry insights and collaborative approach to drive innovaton with ROI.

Follow up

Ensure ongoing support and optimization for your AI initiatives with our comprehensive follow-up service, keeping your projects aligned with evolving business needs.

Make AI work for you

Empower your vision with our expertise. Me and my team specialize in turning concepts into reality, delivering tailored solutions that redefine what's possible. Let's unlock the full potential of AI. Effectively.

Contact us

Recent Blog Posts

Aug 5, 2026

2026 Is the Year of Token Anxiety

As agentic AI turns tokens into a visible, finite resource, users face new decisions about models, effort, speed, resets, and workplace spending. Token anxiety is becoming the range anxiety of intelligent work.

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Jul 29, 2026

The AI Wait Calculation: Why Starting Later Can Mean Arriving Sooner

The interstellar “wait calculation” explains how a later spacecraft can overtake an earlier one. In an age of rapidly improving AI tools, the same paradox is changing software projects: starting later can sometimes help us reach the outcome sooner.

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Jul 10, 2026

GPT-5.6 Is Faster. So Why Are We Still Waiting?

GPT-5.6 is faster, Codex and ChatGPT now share one app, and AI can coordinate multiple agents at once. Yet complex work still takes time. Learning to use that interval may be the next productivity skill.

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Apr 5, 2026

The Megatoken Economy

A look at why most AI investments fail to deliver real ROI—and how a new metric, “return per megatoken,” could redefine how companies measure value in the age of agents.

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